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The Innovator’s Dilemma. Boston, MA : Harvard Business Review Press , 1997


Harvard Business Review Press

Excerpt: “When I began my search for an answer to the puzzle of why the best firms can fail, a friend offered some sage advice. ‘Those who study genetics avoid studying humans,’ he noted. ‘Because new generations come along only every thirty years or so, it takes a long time to understand the cause and effect of any changes. Instead, they study fruit flies, because they are conceived, born, mature, and die all within a single day. If you want to understand why something happens in business, study the disk drive industry. Those companies are the closest things to fruit flies that the business world will ever see.”


Christensen, Clayton


Harvard Business Review Press


Pub. L. 95–454, 92 Stat. 1111

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