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Aligning the Organization for its Digital Future : Deloitte University Press , July , 2016

July 2016

Deloitte University Press

From the report: “Many companies are responding to an increasingly digital market environment by adding roles with a digital focus or changing traditional roles to have a digital orientation. The list of “digital” business roles and functions is extensive and growing. There are now digital strategists, chief digital officers, digital engagement managers, digital finance managers, digital marketing managers, and digital supply chain managers, among other positions.”


Kane, Gerald C., Palmer, Doug , Phillips, Anh Nguyen, Kiron, David, Buckley, Natasha


Deloitte University Press


MIT Sloan Management Review

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