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Performance Measurement Manifesto : Harvard Business Review , January 1, , 1991

January 1, 1991

Harvard Business Review

More and more managers today are changing their company's performance measurement systems to track nonfinancial metrics like quality, customer satisfaction, innovation, and market share. They believe these measures reflect a company's economic condition and growth prospects better than its reported earnings do. New technologies and more sophisticated databases have made the change to nonfinancial performance measurement systems possible and economically feasible.”

Authors - Eccles, Robert G.

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